The ultimate resource for people wanting to build their own website- the Agency Tool. It's the "definitive resource list for designing, developing, marketing & maintaining websites." Look up everything from web safe colors, to picking a domain name to SEO optimization. via Swiss Miss
We didn't exactly use this because a) we didn't know about the Agency Tool and b) if you don't have the time to do it well, hire someone talented to help out.. so we had two amazing graphic designers (*plug)- Jared Stone and Christopher King build and develop ours.
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